International Keynote Speakers 2016


07.45 - 08.45

Complimentary Breakfast with Guest Speaker

Topic: Data Science and the Art of Predictive Marketing

SDl Square
08.50 - 09.00

Conference Welcome

ADMA Logo Alone
09.05 - 09.45

Keynote: Hacking marketing: the convergence of marketing & software

Scott Brinker
Editor in Chief

  • The parallels between marketing and software development and what it means
  • How "agile" management practices are crossing from software to marketing
  • Frameworks for marketing innovation inspired by the software community logo
09.45 - 10.25

Keynote: How technology is changing the way we… everything

Greg Cannon
Vice President, Engagement Marketing
Caesars Entertainment

  • See some of the latest trends from shopping to socialising, education, and especially entertainment
  • How have activities and products changed for today’s generation, a look at what trending these days
  • And how are brands reacting to the above in the way of advertising and marketing
10.25 - 10.55



techmix2016 Website Icons Marketing Automation Marketing Automation

techmix2016 Website Icons Mobile Mobile Mobile

techmix2016 Website Icons Cross Channel Promotion Cross-Channel Optimisation

10.55 - 11.00
11.00 - 11.20
11.20 - 11.40
Technology implementation case study


11.40 - 11.50
11.50 - 12.00
Tech solution to marketing brief
12.00 - 12.10
Tech solution to marketing brief
Tech solution to marketing brief
12.10 - 13.10




techmix2016 Website Icons Programmatic Programmatic

techmix2016 Website Icons Media Attribution Attribution

13.10 - 13.15
Sponsored by
13.15 - 13.35
13.35 - 13.55

Technology implementation case study


Technology implementation case study

14.25 - 14.55



techmix2016 Website Icons Data Visualisation Data Visualisation

techmix2016 Website Icons Content2 Content

techmix2016 Website Icons Marketing Analytics Marketing Analytics

14.55 - 15.00
Sponsored by
sponsors sas 230 height
Sponsored by
IBM Black logo 150pix
15.00 - 15.20
Data Visualisation

Innovative visualisation solutions help driving crucial information to improve speed and effectiveness in marketing decisions

Marketing Analytics

Expectation versus reality and evolution of social media monitoring and website analysis tools: getting unparalleled insights into your audience

15.20 - 15.40
Technology implementation case study
Technology implementation case study
15.50 - 16.00
16.00 - 16.10
Tech spotlight
Tech spotlight
Tech spotlight
16.10 - 16.25


Scott Brinker
Editor in Chief

Pressing marketing tech questions from audience logo
16.25 - 17.05

Keynote: Proving ROI: Solving the million (or billion) dollar question using attribution

Anil Srinivas
Senior Director eCommerce
Levi Strauss & Co.

  • Using data to understand the drivers of business
  • Understanding impact of marketing investment decisions before making them
  • Improving consumer engagement: the Levi’s customer journey
Levis logo.svg
17.05 - 17.10


17.10 - 18.00


Buy Tickets


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 Early bird rates (End 8 May)

Purple dot point  ADMA Members: $345.00

Purple dot point  Non ADMA members: $395.00

Standard rates (after early bird ends)

Purple dot point  ADMA Members: $395.00

Purple dot point  Non ADMA members: $495.00


Group discounts also available - bring your team:

4 for the price of 3 and 10 for the price of 7!

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61-101 Phillip Street
Sydney NSW 2000


Platinum Sponsors

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Gold Sponsors

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Silver Sponsors

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Bronze Sposnors

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ADMA Partners

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