International Keynote Speakers 2016

Program

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07.45 - 08.45

Complimentary Breakfast with Guest Speaker

SDL 300x300
08.50 - 08.55

Conference Welcome

ADMA logo 100x100
8.55 - 9.05

Exclusive TechMap Launch - APAC Marketing Technology Study

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09.05 - 09.45

Keynote: Hacking marketing: the convergence of marketing & software

Scott Brinker
Editor in Chief
chiefmartec.com

  • The parallels between marketing and software development and what it means
  • How "agile" management practices are crossing from software to marketing
  • Frameworks for marketing innovation inspired by the software community
chiefmartech.com logo
09.45 - 10.25

Keynote: How technology is changing the way we… everything

Greg Cannon
Vice President, Engagement Marketing
Caesars Entertainment

  • See some of the latest trends from shopping to socialising, education, and especially entertainment
  • How have activities and products changed for today’s generation, a look at what trending these days
  • And how are brands reacting to the above in the way of advertising and marketing
CAESARS LOGO
10.25 - 10.55

MORNING TEA

 

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techmix2016 Website Icons Mobile Mobile Mobile

techmix2016 Website Icons Cross Channel Promotion Cross-Channel Optimisation

10.55 - 11.00
11.00 - 11.20
Mobile

Mobile engagement - today and tomorrow. How Australians using their mobile devices today, and how Forrester predicts this will change - and what do we need to do in order to prepare for the mobile future

11.20 - 11.40
Technology implementation case study

Ensuring customers are served relevant products to them has become so vital in the digital landscape. Learn what it takes to ensure you have the right algorithms and tools to meet those customer expectations. 

11.40 - 11.50
12.00 - 12.10
12.10 - 13.10

LUNCH BREAK

 

CRM CRM

techmix2016 Website Icons Programmatic Programmatic

techmix2016 Website Icons Media Attribution Attribution

13.10 - 13.15
Sponsored by
13.15 - 13.35
13.35 - 13.55
Attribution

Scientific Advertising: Profit equals revenue minus cost. Attribution is your picture of the revenue half. This is the story of how Bellroy moved beyond last click, and the opportunities this leads to

14.25 - 14.55

AFTERNOON TEA

 

techmix2016 Website Icons Data Visualisation Data Visualisation

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techmix2016 Website Icons Marketing Analytics Marketing Analytics

14.55 - 15.00
Sponsored by
IBM
IBM Blue logo 300dpi
15.00 - 15.20
Data Visualisation

How innovative visualisation solutions help drive crucial information within not only the marketing function but across the business to improve speed and effectiveness in marketing decisions and gaining crucial buy in to achieve results 

Marketing Analytics

Marketing Analytics promises to “deliver the right message, to the right person, at the right time, in an effortless manner” however this is not an easy task. Let’s first look at why data is everything, why you need it and what you can do with it

15.20 - 15.40
Technology implementation case study

BCM took a new approach to Out Of Home with contextual content delivered via oOh!media’s national advertising network. Hear how the Walking Wounded campaign went further than raising awareness about returned veteran suicide.

Technology implementation case study

Bring your marketing data to life with easy analytics for marketers through Watson Analytics. See how easy it is to analyse social media data in just a few clicks.

16.00 - 16.15

Q&A

Scott Brinker
Editor in Chief
chiefmartec.com

Pressing marketing tech questions from audience

chiefmartech.com logo
16.15 - 16.55

Keynote: Proving ROI: Solving the million (or billion) dollar question using attribution

Anil Srinivas
Senior Director eCommerce
Levi Strauss & Co.

  • Using data to understand the drivers of business
  • Understanding impact of marketing investment decisions before making them
  • Improving consumer engagement: the Levi’s customer journey
Levis logo.svg
16.55 - 17.00

CONFERENCE CLOSE

17.00 - 18.00

NETWORKING DRINKS

Venue

SOFITEL SYDNEY WENTWORTH HOTEL

61-101 Phillip Street
Sydney NSW 2000

www.sofitelsydney.com.au

PARTNERS

Platinum Sponsors

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Gold Sponsors

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Silver Sponsors

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Bronze Sposnors

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ADMA Partners

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